Maximizing Social Media ROI: The Power of Organic Engagement
With 5.04 billion social media users around the world, creating the right content can mean the difference between a successful campaign and one that fails to get any traffic. Ready to drive organic social media traffic? Here are tips for finding content that will convert.
How To Find Your Social Media Niche
Finding your social media niche involves identifying a specific area of interest, demographic, or expertise that you can focus on to engage and reach your target audience. But how do you go about finding your social media niche and which platforms they’re on.
Finding life after PPD
In 2017 my goal was to recover from postpartum depression. I quit my stressful job and moved out of my 700-square-foot apartment in NYC. It was also the help of a little app on my phone that brought me back to feeling good.
Why Your Founder Story Matters
As a small business owner, the reason you got into business can be one of the best marketing tools you have available to you.
One of the people I think does this incredibly well is Spanx Founder Sarah Blakely. She is now one of the world’s richest self-made women, yet she frequently retells her story of being a fax machine saleswoman with an idea for cutting the feet out of pantyhose. It’s been over 20 years, and that story is still consistently landing in her top 9 Instagram posts.
My IG Reel That Went VIRAL
After a trying year of pandemic world, my little family and I had decided to book a family vacation to a far of destination. We needed the release, the de-stress, the adventure, the change of scenery.
What I didn’t expect, was to be walking down the beach with my family, enjoying the sunshine and freedom, and get a barrage of notifications from my Instagram.
I know what you’re thinking… oh so I have to go to Hawaii and get some incredible iconic footage of me in a bikini with white sand to go viral. But I promise you, that’s not where we are headed.
This Time, It’s MEGA Viral
I can’t believe that just about 1 year ago I was writing a blog post about my first viral video…
And here we are hitting MEGA VIRAL in 2023 on my TikTok account.
As I re-read my post from last year, I found myself laughing at the things I said.
I still wholeheartedly believe all of them.
You see, one viral video has power, but it’s not EVERYTHING.