Musings + Social Media Trends: October 2026
This week I had the honor of attending the Inc. 5000 conference in Dallas, TX.
My job there was to create on-site content, interviewing tens of successful entrepreneurs.
And whether you want to build a massive business, or just make additional income as a side hustle - there were a few things that really stuck with me from my conversations.
No. 1 - Family is everything. More than money, we discussed how entrepreneurship gave people the freedom they wanted to spend time with their families. Younger people were more willing to say they were motivated by money, but anyone over the age of 35 just saw business as a tool to get more of the personal life they want. As someone who supports Moms, it reminded me that a unifying strength is the power of family. Relating to it, uplifting it, and creating around it.
No. 2 - Every single person there saw the value of social media and content creation. Just a few years ago, I would have gotten as many, or more, ‘No’s’ to filming with strangers on camera. Now people are wildly willing and on-board. It reminded me that there is still so much upside to the industry of social media. The entire time I was there I got exactly 1 solitary no to being on camera. And she wanted to do it, but was being coy for competitors in her industry not to know about their success.
No. 3 - The people folks were most excited to see? Podcasters Jay Shetty and Steven Bartlett. Not tech giants, not retail winners. MEDIA personalities. The power of building a media empire in today’s world was on full display.
I get into a few more details in my TikTok post here.
Someone who is an awesome example of all of this — busy building her media empire around her family life — is ACN member Amanda Hooper.
Amanda has grown over 100k followers in the last year, and shared with our community her secrets to high performance IG carousels.
Amanda got real on our guest speaker series, The Download, sharing her strong storytelling tips as well as how she balances content creation along her many other responsibilities.
I’m super excited for the ACN members that are going to take Amanda’s advice and super charge their content for growth!
If you haven’t joined ACN yet, we just dropped two new opps in the chat and are starting to reimagine what we bring our community in 2027!
XO,
Lindsay
Social Trend of the Week
Take A Chance
Some of the best things in life happen when you take a chance on you. This trend is all about sharing that message with your community while showing where taking a chance has taken you.
Think of a moment you bet on yourself, whether it was starting your business, posting that first video, or finally hitting publish on the idea you kept putting off. Show where it led, and remind your people they can do it too.
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