What It Really Takes to Grow as a Creator in Today’s Climate, with Taylor McPherson
Listen to the episode here: 👉 https://www.youtube.com/watch?v=iNaNJkOi6dI
In this episode of Silly Little Social, I sit down with Taylor McPherson—better known as @sparklequeenla—for a refreshingly candid conversation about building a multifaceted brand in today’s chaotic creator economy. Taylor’s journey started with glitter (literally)—founding The Sustainable Sparkle Bar, a biodegradable makeup and beauty service that made waves at events like Coachella and Lollapalooza. But when live events halted, Taylor pivoted. Hard.
What followed? Viral dating videos. Hot takes. Internet backlash. And the birth of a personal brand that mixes sparkle, storytelling, and unshakable self-awareness.
Inside This Episode, We Discuss:
The origin story behind The Sustainable Sparkle Bar
How Taylor turned a pandemic pivot into a viral TikTok brand
Dating content, self-work, and her “Cuffing Szn Boot Camp”
Getting canceled—and what she learned from it
Handling online hate with grace (and glitter)
Balancing personal content with business branding
The real role of aesthetics (and whether they matter anymore)
Influencer events, monetization, and the underrated power of IRL networking
About Taylor McPherson:
Taylor Morgan McPherson, widely known as @sparklequeenla, is a dynamic entrepreneur, content creator, and the visionary behind The Sustainable Sparkle Bar. Founded in 2017, The Sustainable Sparkle Bar is a biodegradable glitter festival-style makeup and beauty services company that has partnered with renowned brands like Rollingstone, Google, Lucky Brand, Perrier, T-Mobile, Josh Wines, and Malibu Rum. From its humble beginnings on the beach in Asbury Park to dazzling audiences at major events like Coachella Music Festival, Taylor’s creativity and commitment to sustainability have propelled her brand into the spotlight.
When live events came to a halt during the pandemic, Taylor pivoted to content creation, where her engaging personality and knack for storytelling quickly gained traction. A viral video in 2020 about what to wear on a date sparked a new chapter in her career as she began creating relatable and humorous videos about dating. Her TikTok series, including "How To Master Your Meet-Cute" and "Cuffing Szn Boot Camp," resonated deeply with audiences, establishing her as a trusted voice in the realm of dating advice.
Taylor’s innovative approach extended beyond the screen as she began hosting events to connect singles, culminating in her wildly popular series "Where To Meet Men" and "Bar Hopping In LA." As a dating aficionado and social connector, Taylor has redefined modern matchmaking, blending her sparkling wit with genuine insights to help others navigate their romantic journeys.
Join us as we explore the fascinating world of Taylor Morgan McPherson—a creator, entrepreneur, and storyteller who’s lighting up the internet and empowering connections, one sparkle at a time.
Taylor’s Story:
What started on the beaches of Asbury Park with a glitter bar became a full-fledged business and personal brand. After the events industry shut down, Taylor leaned into storytelling on TikTok, sharing her dating journey with refreshing honesty. Her content struck a nerve—and not always in a good way. She’s faced backlash, algorithm penalties, and internet pile-ons. But through it all, she’s remained unapologetically herself: smart, blunt, funny, and fiercely committed to helping others feel less alone.
Lessons for Creators:
Pivot with Purpose: When one door closes, open your phone. Taylor’s pivot from in-person events to online dating advice was perfectly timed and deeply authentic.
Cringe is Viral: The content you’re scared to post? That’s the content that hits. Share it anyway.
Engagement > Aesthetic: Pretty feeds won’t get you paid. Taylor focuses on performance and relatability, not curation.
Boundaries Are Branding: Keeping your businesses on separate accounts can help you speak to your audience more clearly.
In-Person Events Still Matter: Showing up offline can open just as many doors as creating great content.
Final Thoughts:
Taylor is a shining example of how creators today need to be both brave and adaptable. From facing public backlash to building a career off of real stories, she proves that staying grounded in your values—and your sparkle—can carry you through anything. Whether you’re a mom with a camera roll full of content or a single gal navigating dating apps, this conversation is your reminder to stay in the game, take the risk, and post the damn video.
Guest Links & Resources:
Instagram: @sparklequeenla
TikTok: @sparklequeenla
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