Is TikTok Launching a Brand New App? Here’s What Creators Should Know
Listen to the episode here: 👉 https://pod.link/1800044460/episode/ZDAxMzljZTItOGJlMi00MGU0LThlNDAtNDhkZWE3NGNmY2Nl
If you saw the quiet headlines over the weekend about TikTok planning a new app in the U.S., you’re not alone in feeling a little confused—and maybe slightly panicked. In this quick solo episode, I unpack what this report from The Information really means and why creators should be paying close attention.
A few things stand out: the rumored app is codenamed “App 2” internally, it could be launching as soon as September, and it’s likely tied to TikTok’s U.S. operations being sold. There’s still a lot we don’t know, but the implications for content creators and marketers are huge. If this is real, we’re talking about an entirely new platform to show up on—or an opportunity to build fast if you’re early.
Inside This Episode, I Discuss:
What’s being reported about TikTok’s rumored new U.S. app
The potential link between the app and the ongoing TikTok sale
Why this move might be about data ownership and platform control
The pros and cons of a new platform for creators
What you should (and shouldn’t) be doing yet to prepare
Lessons for Creators:
If TikTok is launching a new app, this could be one of those moments where early adopters win big—but it could also be a temporary PR maneuver or back-end restructuring we never fully see. Here’s what to keep in mind:
Don’t panic—but do stay informed.
Watch for credible updates from trusted sources.
If a new platform does emerge, hopping in early could mean faster growth.
Keep your core content ecosystem strong so you’re not starting from scratch.
Don’t invest your energy until we know what the app actually is.
Final Thoughts:
The creator economy is moving fast, and this potential new TikTok app is just another reminder that we don’t own the platforms—we just learn to ride the waves. Whether this becomes a major moment or just another tech rumor, the best thing you can do is stay nimble, stay smart, and keep your audience connected across channels you do control (like your email list). I’ll be keeping an eye out for more info—and if it drops, you’ll hear about it here first.
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