Make Your Money Work While You Sleep: Wealth Tips for Influencers & Moms
Listen to the episode here: 👉 https://youtu.be/fO9XTDUDTn8?feature=shared
In this empowering and eye-opening episode, I chat with Certified Financial Planner® Jake Jaegle about one of the most important (but least talked about) parts of content creation: money. We’re not just talking side hustles and affiliate links—we’re digging into emergency funds, retirement accounts, estate planning, tax strategy, and how creators can build real wealth from their digital work.
Jake brings nearly two decades of experience in financial services and shares both personal and professional insight into what it actually takes to create financial security as a modern content creator.
Inside This Episode, We Discuss:
Why content creators deserve serious financial planning
How Jake’s personal story led him to work with women and creators
The one thing every creator should do first with their income
What an emergency fund should actually look like for variable-income earners
How to structure your business for tax efficiency
The difference between IRAs, 401(k)s, and brokerage accounts—and which to choose
Why compounding $200/month can change your retirement
The upcoming $40 trillion wealth transfer—and why women need to prepare
How creators are really making seven figures with affiliate links and Facebook groups
What “making money while you sleep” actually looks like (without the BS)
Why there’s no wrong way to start—and every step builds toward something bigger
About Jake Jaegle:
Jacob Jaegle is a Certified Financial Planner® with nearly 20 years of experience helping clients navigate personal finance, retirement, and business income strategy. As the founder of White Bison Wealth, Jake specializes in supporting women and content creators to feel empowered and educated about their money. His transparent, relationship-first approach is grounded in trust, listening, and tailored planning—and his mission is to make wealth management accessible and practical for real people.
Jake’s Story:
After losing his father to cancer at just 23, Jake saw firsthand how financial planning (or the lack of it) can shape a family’s future. That experience launched his career in helping widows, divorcees, and families through major transitions. As the creator economy grew, Jake noticed a huge gap in how wealth professionals viewed creator income—and he stepped in to provide real strategy and care to an often-overlooked group.
Now, he works with creators across all stages of growth: from side-hustlers making $2K/month to influencers earning 7 figures a year. Whether it’s business entity setup, tax strategy, retirement planning, or kids’ college funds, Jake helps his clients set up systems that support their vision.
Lessons for Entrepreneurs:
Whether you’re a micro-influencer or building a six-figure content business, this is the episode that will inspire you to get your financial life in order. Key takeaways:
Register your business. It’s easier than you think—and crucial for tax and legal protection.
Build both personal and business emergency funds. For variable income, aim for 6–9 months of runway.
Know your net worth. Catalog your assets and liabilities, and track progress over time.
Start investing early. Even $200/month can grow significantly through compounding.
Use affiliate and brand deals strategically. Diversify income, automate where possible, and build systems.
Don’t be afraid of money conversations. Financial empowerment starts with education and intention.
Women are poised to inherit the majority of wealth in the coming decades. The time to prepare is now.
Final Thoughts:
This episode is your permission slip to get serious about your money—not someday, but now. Whether you’re creating content to support your family, retire early, or build generational wealth, Jake reminds us that financial empowerment is for all of us. It’s not just about surviving the algorithm—it’s about using your creative energy to fund a life you love.
Guest Links & Resources:
Website: whitebisonwealth.com
LinkedIn: Jacob Jaegle, CFP®
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