How to Use Personal Storytelling to Build a Meaningful Brand Online
Listen to the episode here: 👉 https://youtu.be/ylZvz4Lg9G0?feature=shared
Amber Rae has been a creator since before the word “creator” existed. From launching a confidence-boosting teen zine on dial-up AOL to building a 250K+ Instagram following and publishing multiple bestselling books, Amber’s journey is a masterclass in self-expression, evolution, and soulful strategy. In this episode of Silly Little Social, we talk about motherhood, writing, social media, intuition, and how to keep your creativity alive through life’s wildest transitions.
Amber’s work explores the intersection of emotional wellness, creative self-expression, and personal growth. Whether she’s teaching writing workshops, sharing her own misadventures, or crafting her upcoming memoir Lovable, she models what it looks like to show up authentically—especially when things get messy.
Inside This Episode, We Discuss:
Amber’s 90s internet girl origin story and the power of early online creativity
How a viral Tumblr post jumpstarted her writing career
Balancing authenticity and visibility in the social media age
Why creativity has seasons—and what changes after becoming a mom
Writing through imperfection, time constraints, and the inner critic
Why your real-time emotions are often your best content
The power of community, support, and knowing your creative strengths
Why Amber believes your life is your content—and your misadventures matter
About Amber Rae:
Amber Rae is an internationally bestselling author, speaker, and teacher known for helping people turn self-doubt into creative expression. Her books include Choose Wonder Over Worry, The Feelings Journal, and her forthcoming memoir Lovable: One Woman’s Path from Good to Free. With a background in tech, marketing, and emotional wellness, Amber has built a deeply engaged audience of over 250,000 people by sharing the adventures and misadventures of being a woman, a writer, and a mother in today’s world. Her mission is to help people liberate their truth and live from their most authentic, intuitive selves.
Amber’s Story:
Amber’s creative journey started at just 11 years old when she launched an online magazine for girls and recruited thousands of AOL subscribers. Since then, she’s lived many lives—working in Silicon Valley during the tech boom, starting a viral Tumblr, writing bestselling books, and now, raising a child while continuing to create from a place of personal truth.
Amber shares how her creative process has changed post-motherhood, why constraint can be a gift, and how she channels her life into healing content. Her new book Lovable is a deeply personal memoir that explores the end of her nine-year marriage, the discovery of a new kind of love, and the courage it took to live in alignment with her truth—even when it disrupted everything.
Lessons for Creators:
Amber offers powerful reminders for any creator navigating visibility, identity, or change:
You don’t need a perfect plan—just an honest voice. Amber’s platform grew from writing what was true, not from executing a content strategy.
Creativity is seasonal. Whether you’re deep in motherhood or rediscovering your voice, your process will shift—and that’s okay.
Don’t chase trends—use them as prompts. Leverage inspiration, but always bring your full self to the frame.
Start with what’s real. The raw, messy moments often resonate most—and they help others feel seen too.
Your life is the material. The emotions, pivots, and behind-the-scenes parts of your journey are content gold if you’re willing to share.
Final Thoughts:
Amber Rae reminds us that creativity is not something you force—it’s something you channel. Whether you’re working with a newborn napping in the next room, coming back to yourself after heartbreak, or just trying to write one honest caption today, your story matters. Tune in to hear how Amber built her creative life by tuning in to herself—and how you can too.
Guest Links & Resources:
Instagram: @heyamberrae
Website: www.amberrae.com/loveable
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