The Truth About the Reels Bonus Program (From a Creator Who Cashed In)
Listen to the episode here: 👉 https://youtu.be/8TgZBEaRZls?feature=shared
What if your silly little jokes on the internet actually paid you thousands of dollars every two weeks?
In this episode, I sit down with the hilarious and humble Brittany Paige, aka @britty_paige, to hear how she casually grew a million-follower audience on Instagram after originally starting on TikTok “just for fun.” Brittany walks us through her first viral moments, how the Instagram Reels Bonus Program changed her life, why she’s still working her day job, and what she’s learned from the highs and lows of building a personal brand without a plan.
This episode is a refreshingly honest look at what it’s like to grow as a creator from the ground up—without a strategy deck, niche chart, or content calendar.
Inside This Episode, We Discuss:
How Brittany started on TikTok during the pandemic—and why she pivoted to Instagram
Her experience with Instagram’s $15,000 Reels Bonus payouts
The one mindset that helped her post consistently without overthinking
Why reposting underperforming content can actually work
Navigating shadowbans, comment trolls, and burnout as a solo creator
Motherhood and content: deciding not to become a mom influencer
How creators can keep showing up without a polished strategy
About Brittany Paige:
Brittany Paige is a Florida-based content creator, real estate professional, and mom who built a million-follower Instagram account by showing up as herself. Known for her witty captions, relatable memes, and hilarious marriage content, Brittany started creating during the pandemic as a creative outlet—and ended up turning her personality into a powerful personal brand. She’s earned thousands from the Instagram Reels Bonus program and continues to show creators what’s possible when you stop overthinking and start posting.
Brittany’s Story:
After casually experimenting with TikTok during COVID, Brittany realized she had a knack for relatable humor. Once she began cross-posting her content to Instagram, her audience exploded—and so did her payouts. With a self-described “no-strategy” strategy, Brittany proves that success on social media doesn’t require perfection, just personality. Now a mom and full-time employee who creates in between work calls and nap times, she’s passionate about staying authentic and encouraging other creators to keep going, even through algorithm slumps or creative dry spells.
Lessons for Creators:
If you’re feeling stuck, Brittany’s story is your permission slip to start messy:
Start for fun, not for followers—and let the growth follow
Repost content that didn’t perform the first time if you believe in it
You don’t need a niche to succeed—you need a point of view
Let your personality shine (even if you’re shy in person!)
The bonus programs aren’t forever—create systems you own
Show your face! Even meme creators need a brand people can connect to
Final Thoughts:
Brittany reminds us that some of the biggest breakthroughs happen when you’re not chasing them. She didn’t start with a monetization strategy—she started with a joke and a creative spark. And that spark turned into a brand that now pays her thousands. But even with her success, Brittany stays grounded, thoughtful, and open about the realities of life as a creator in the algorithmic Wild West. Her story is proof that you don’t need to be perfect to be powerful online—just real.
Guest Links & Resources:
Instagram: @britty_paige
TikTok: @britty_paige
Snapchat: @thebrittypaige
đź’ˇ Resources
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