Mastering Mom Life & Business: How Danielle Sporcic Built 3 Thriving Kids’ Brands from Scratch

Apr 30

Listen to the episode here: 👉 https://youtu.be/QpixTOBan9Y?feature=shared

In this episode, I sit down with Danielle Sporcic, a powerhouse mom entrepreneur who left a career in securities regulation to build not just one, but THREE successful kids’ enrichment businesses. From The Little Gym of Jersey City to opening a new Aqua-Tots Swim School, Danielle shares how she grew from new mom to multi-franchise owner, all while staying deeply rooted in her local community. We talk about taking risks, balancing motherhood with ambition, and how social media brought us together to support her journey from day one.

Inside This Episode, We Discuss:

How Danielle turned maternity leave into a business opportunity
The leap from corporate law to owning multiple children’s franchises
Why community support was key to her early success
What it’s really like running a business while raising two kids
How social media helped her build trust and visibility locally
Tips for moms thinking about starting a franchise or small business

About Danielle Sporcic:

Danielle Sporcic is the founder and CEO of The Little Gym of Jersey City, The Little Gym of Florham Park, and soon-to-launch Aqua-Tots Swim School of North Bergen. After a career in securities regulation, she followed her entrepreneurial passion and has dedicated herself to creating fun, safe, and enriching environments for kids to grow. A mom of two, Danielle is driven by her love for community, business, and helping kids build confidence one cartwheel and cannonball at a time.

Danielle’s Story:

Danielle’s journey began on maternity leave, where a lightbulb moment at a mommy-and-me class led her to trade the legal world for the joy of children’s enrichment. Inspired by her son and the support of her local mom community, she took the bold step to open her first Little Gym franchise in Jersey City. Despite no prior business ownership experience, Danielle’s commitment to creating a second home for families paid off. Today, she’s expanding with new locations and a swim school, proving that passion, perseverance, and community make for powerful business growth.

Lessons for Entrepreneurs:

Community First: Danielle’s businesses thrive because she puts people first—her staff, her customers, and her fellow moms.
Be Brave Enough to Pivot: Leaving a law career wasn’t easy, but following her gut led to true fulfillment.
There’s No Off Switch, But It’s Worth It: Managing motherhood and multiple businesses is hard—but possible with passion and a supportive partner.
Use Social Media to Show Your Heart: Sharing behind-the-scenes moments and real stories builds deep trust with your audience.

Final Thoughts:

Danielle’s story is a testament to how motherhood can unlock powerful entrepreneurial journeys. If you’re a mom dreaming about launching a business, this episode will inspire you to take the leap, trust your instincts, and find strength in your community.

Resources:

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