How Tara Clark Grew to 700K+ Followers and Monetized Her Mom Content
Listen to the episode here: 👉 https://youtu.be/g_cwCpX_dhg?feature=shared
What happens when a mom with a background in digital marketing takes her lived experience, humor, and Canva skills to the internet? You get Modern Mom Probs—a platform that has since grown into a multi-faceted brand with over 700,000 followers, a bestselling book, a hit podcast, and major brand partnerships.
In this episode of Silly Little Social, I sit down with the brilliant and hilarious Tara Clark to break down exactly how she did it. We talk about the evolution of Instagram, what it really takes to grow and sustain a parenting content brand in today’s climate, and how to pivot your strategy when the platform changes under your feet. Tara also shares powerful insights on personal branding, mental health, the pressure to stay visible, and raising kids in a digital world. Whether you’re a creator, a parent, or both, you’re going to walk away from this one with fresh perspective and tangible advice.
Inside This Episode, We Discuss:
How Tara grew from 0 to 700K+ Instagram followers through quippy Canva graphics
What actually works on Instagram in 2025 (and what no longer does)
How she’s navigated the algorithm, video fatigue, and platform burnout
The behind-the-scenes reality of influencer brand deals and when they go wrong
Why parenting and content creation go hand in hand—and how to protect your mental health through it all
About Tara Clark:
Tara Clark is an author, speaker, content creator, podcaster, mental health advocate, and the founder of Modern Mom Probs. After becoming a mom and recognizing a hole in the online space for moms to authentically connect, she launched her Instagram account in 2016. She has since built a valued community, solidifying herself as a humorous, trusted voice in the parenting space. Her work has been featured in prominent publications including The Washington Post, Today, Motherly, Parents, Scary Mommy, and Yahoo Life.
Tara published her first parenting book, Modern Mom Probs: A Survival Guide for 21st Century Mothers, in April 2021. As an advocate for maternal mental health support, Tara held the honor of being the 2021 Spokesperson of The Blue Dot Project, the national symbol for maternal mental health survivorship, support, and solidarity. She is also recognized as a Mental Health Champion by the Mental Health Coalition. She has appeared on The Tamron Hall Show, NBC Boston, and News 12 New Jersey.
In 2022, she launched the Modern Mom Probs podcast, where she seeks to find solutions for modern mom problems by interviewing medical experts, therapists, popular content creators and authors, including New York Times best-selling authors Dr. Shefali, Eve Rodsky, Kelly Rowland, and Tiffani Thiessen.
An avid mental health advocate, Tara has spoken about content creator burnout at conferences, such as Alt Summit and Mom 2.0 Summit. Tara holds a Bachelor of Arts in Communication from Villanova University and an MBA from Metropolitan College of New York in Media Management. She currently lives in New Jersey with her husband and son.
Lessons for Creators:
Social media success is built on evolution—not just trends.
You don’t have to master every format—lean into what works for you
Know your surfaces: graphics, reels, carousels all have unique algorithm behaviors
It’s okay to resist personal branding—but sometimes, it’s the next step
Stay grounded in your “why” when numbers dip or burnout creeps in
Do your due diligence with brand partnerships—your reputation matters
Being a creator is also being a business owner—treat it like one
Final Thoughts:
Tara’s journey is a masterclass in playing the long game. She didn’t go viral overnight—she built her brand brick by brick, post by post, and pivoted when needed. Her honesty about the highs and lows of creator life reminds us that success isn’t just about visibility—it’s about values, consistency, and staying true to your mission. Whether you’re a mom, a creator, or somewhere in between, Tara’s story proves you can build something powerful and sustainable, without losing yourself along the way.
Guest Links & Resources:
Instagram: @modernmomprobs
Podcast Instagram: @modernmomprobspodcast
LinkedIn: Tara Clark
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