How Asia Ware Grew 50K Followers in 6 Months as a New Mom Creator (+ Her Viral Content Strategy)

May 7

Listen to the episode here: 👉 https://youtu.be/_ij9xNnJkgc?feature=shared

What does it look like to go from behind-the-scenes strategist to front-facing content creator—while raising kids and building a brand with intention? In this episode, I chat with Asia Ware, longtime influencer project manager turned joyful mom creator, about how she skyrocketed to 50K+ followers by leaning into storytelling, batching content, and showing the beauty of partnership in parenting.

Asia has been serving the creator economy for over a decade, from writing blogs in high school to managing campaigns for six-figure influencers. In 2024, she took a leap into content creation herself, building a relatable and viral brand around motherhood, faith, and marriage—all while applying the strategies she’s used for years with her clients.

Inside This Episode, We Discuss:

Asia’s early start as a copywriter for bloggers (at just 16!)
Her evolution from strategist to influencer project manager
How she built her creator brand as a new mom in under 6 months
The 3 types of content she batches (viral, brand-aligned, community-driven)
Why storytelling, not follower count, is the key to brand deals
Asia’s honest take on TikTok vs. Instagram for connection and growth
How to pitch brands based on your leverage as a creator
Tips for creators struggling to stay consistent or show up online
Why oversharing isn’t required—but strategy definitely is
How to tell stories that build community (even with a small audience)

About Asia Ware

Asia A. Ware is a content creator, writer, and influencer project manager who built her platform by sharing the joy of motherhood and marriage online. With 11+ years of experience in marketing, Asia has helped numerous creators and businesses grow through intentional storytelling and strategy. After years of managing others’ content, she stepped into the spotlight herself—and quickly grew an engaged audience of over 50K across TikTok and Instagram.

Asia’s Story

Asia’s journey began in high school when she started writing blogs for others—before she even knew what “copywriting” was. Her passion for storytelling evolved into a thriving business managing influencer campaigns, creating brand strategy, and consulting creators across the country. In 2024, after becoming a mom, she turned her lens inward and began building her own creator brand. With her husband and daughter often featured in her videos, Asia built a unique niche showcasing partnership-based parenting with heart, humor, and strategy.

Lessons for Entrepreneurs

Asia proves that great content doesn’t need to be perfect—it needs to be intentional. Her blend of raw footage, family moments, and strategic storytelling is a case study in growing with purpose. She encourages creators to know their zone of genius, create for others, and understand the “why” behind each piece of content. Her batch content philosophy and clear content pillars make consistency achievable—even for busy moms and multitasking entrepreneurs.

Final Thoughts

Asia’s story reminds us that you can build a thriving brand while staying true to your values, your family, and your faith. Whether you’re an aspiring creator or a seasoned marketer, her insights on growth, pitching, and content creation are powerful and actionable.

Guest Links & Resources:

Instagram: @missasiamilia

LinkedIn: Asia Ware

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