Building a Profitable Brand While Raising Kids (Without Burning Out), with Katie Breard
Listen to the episode here: 👉 https://youtu.be/1LBCC-jH3w0?feature=shared
What happens when everything you thought you wanted no longer works for your life? For Katie Breard, that moment came after a life-altering high-risk pregnancy and NICU stay that forced her to slow down—and reimagine what her career could be. In this episode of Silly Little Social, we go deep on what it takes to build an authentic, impactful online business rooted in real life, not hustle culture.
Katie opens up about leaving the advertising world, finding strength through adversity, and building Method by Katie Breard into a six-figure business supporting thousands of women through all phases of motherhood. If you’ve ever felt behind, burnt out, or like the social media grind might just swallow you whole—this one’s for you.
Inside This Episode, We Discuss:
Katie’s late-career pivot from art director to online fitness coach
How a traumatic pregnancy and C-section led her to redefine her purpose
Building a fitness business that centers moms in all seasons—pregnancy to perimenopause
The slow, organic path to growing a highly engaged Instagram following
Monetizing without selling out: her breakdown of coaching, collabs, and revenue streams
Why storytelling and staying true to your voice matter more than chasing trends
The mindset shifts that help you navigate the ups and downs of life online
About Katie Breard:
Katie Breard is a certified fitness and nutrition coach who specializes in helping women feel strong through the major transitions of motherhood—from pregnancy to postpartum to perimenopause. She created Method by Katie Breard, an online coaching platform designed to meet busy moms where they are, with realistic training plans, personalized macro coaching, and no-BS support.
After training through IVF, two high-risk pregnancies, and two C-sections, Katie realized just how much support women need—not just in early motherhood, but especially as they enter perimenopause and menopause. Her programs are built around real-life demands and have helped thousands of women regain strength, confidence, and energy—without the pressure to “bounce back.”
Katie is also a TV wellness contributor and has been featured in Shape, Good Housekeeping, POPSUGAR, and HATCH. Whether she’s helping a mom heal from a C-section or just sneak in a 20-minute workout between pickups, Katie’s approach is rooted in science, compassion, and sustainability—not shame. She also partners with trusted wellness brands to uplift strong, modern motherhood—on your terms.
Katie’s Story:
Katie’s path to entrepreneurship wasn’t fast or linear. After years in advertising, a traumatic hospitalization during her second pregnancy became the turning point. What followed was a season of healing, learning, and reimagining her life—and from that, Method by Katie Breard was born. Her coaching method isn’t about bouncing back—it’s about meeting women where they are, with strength, sustainability, and no BS.
Over time, she grew a deeply loyal audience online by showing up as her full self: a busy mom, a trainer who understands real-life limits, and a woman committed to helping others build confidence and capacity. She now serves hundreds of clients through personalized coaching and group programs—and is building a fitness app to scale her impact even further.
Lessons for Creators:
You don’t need a viral moment to build a successful business—consistency is a strategy
Staying in your own lane on social media builds a stronger, more engaged community
Revenue ≠ relevance—track what really matters in your business
You can rebuild from a place of burnout, grief, or uncertainty
Don’t be afraid to create something new instead of copying what’s already out there
Final Thoughts:
What stuck with me most from this conversation is how Katie built something meaningful by staying rooted in who she is—not who the algorithm told her to be. In a space that constantly pressures us to be louder, faster, flashier, her story is proof that you can grow slowly, stay human, and still create serious impact. If you’ve ever questioned whether it’s “too late” to pivot or if your small but loyal community is enough, this episode is your reminder: you don’t need overnight success to build something real—you just need to keep showing up with purpose.
Guest Links & Resources:
Instagram: @methodbykatiebreard
LinkedIn: Katie Breard
Website: methodbykatiebreardcoaching.com
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